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10 Best Shampoos in 2020

 

Shampoo: it’s something most of us use on our hair every day without really thinking about, which often leads to us getting stuck in shampoo rut, using the same tried and tested products day-in-day-out. If you want hair that’s the envy of all your friends it’s important to shake it up now and again, so why not consider the newest best shampoos? These days, it doesn’t matter you’re looking to tame your frizz, get more volume in your curls, or step up your silkiness, the best shampoo product is out there for you!

Our guide to the best shampoos of 2020 covers curly hair, dry hair, fine hair, and color-treated hair and also considers value and ingredients. Whatever hair type you have, there’s something on this list for everyone.

View The Best Shampoo Below

1. Get Back Gorgeous Purple Shampoo

Get Back Gorgeous Purple Shampoo

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Our best shampoo overall is this amazing purple toning product from Get Back. Aimed at blonde hair and approved by celebrity stylists with a 100% money-back guarantee, it promises to extend salon color between visit. Brassy, yellow like hair tones disappear when using this product, leaving a gorgeous, bright, blended blonde color.

It contains collagen to protect dry hair against breakage, damage and split ends, and is made with organic compounds and rich coconut oil to make your mane feel like soft silk. Users have reported a high degree of satisfaction, and like the noticeable results in just one wash. The shampoo also contains photo stabilizer UV cover, to protect your precious hair from damaging rays from the sun.

Pros:
+ Approved product from top celebrity stylists
+ 100% money-back guarantee if you aren’t satisfied
+ Removes brassy, yellow tones quickly
+ Organic ingredients
+ Added collagen and UV cover to protect your hair

Why We Liked It – There’s not much not to like about this product. High ratings and a great value price make it our best. We’re only sad that there’s not something similar for the non-blondes among us!


2. Paul Mitchell Tea Tree Special Shampoo

Paul Mitchell Tea Tree Special Shampoo

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From the trusted Paul Mitchell brand comes our best shampoo in the premium category. Made from the highest quality ingredients, it contains aromatic essential oils of tea-tree, lavender, and peppermint that will invigorate your scalp and leave it feeling tingly!

For those with dry hair, this is a great hydrating shampoo to add moisture and shine, but it’s suitable for curly hair. Its quality is evident in its concentration, which is rich and thick: you won’t run out in a hurry! Amazon.com Reviewers like this product and report a high level of satisfaction, especially for those who have sensitive skin and itchy scalp.

Pros:
+ Suitable for all hair types but especially dry
+ Aromatic essential oil fragrance
+ High-quality ingredients
+ Concentrated and lasts a long time
+ Helpful for those with an itchy or sensitive scalp

Why We Liked It – This product is a great option for those with a dry, itchy, and sensitive scalp. The invigorating essential oils calm and soothe while giving your morning shower routine a fragrant boost. Our best premium product!


3. OGX Renewing + Argan Oil of Morocco Shampoo

OGX Renewing + Argan Oil of Morocco Shampoo

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This shampoo is aimed at those with dry, brittle, or damaged hair. Infused with nourishing Moroccan argan oil, this shampoo repairs even severely damaged locks with intense hydration and moisturization. Argan oil contains vitamin E and antioxidants and is a preferred ingredient for adding moisture and restoring damage, so it’s particularly good for sun or color-treated hair.

In an added bonus, this shampoo doesn’t contain any parabens or sulfates and is not tested on animals. For best results, they recommend trying their shampoo and conditioner combo. This product is our best shampoo for value.

Pros:
+ Moisturizing argan oil helps to restore hair
+ Great for those with damaged hair
+ Sulfate and paraben-free
+ Excellent value for money
+ Not tested on animals

Why We Liked It – We loved the added ingredients in this shampoo, which leaves hair silky smooth and manageable. The price point is super competitive and is our best shampoo for price so it’s perfect for those who want gorgeous hair on a budget.


4. Paul Mitchell Awapuhi Shampoo

Paul Mitchell Awapuhi Shampoo

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It’s Paul Mitchell’s second appearance on this list, and deservedly so, with this premium shampoo that doubles up as a body wash, so perfect for traveling. The ingredient to shout about in this shampoo is Hawaiian awapuhi, which helps to prevent moisture loss, all the while keeping flyaway hair that is prone to frizz under control.

The shampoo also promises to remove dull build-up, leaving your hair fresh, bouncy, and smelling great. Amazon.com users report a good lather and like the clean feeling hair, they get after washing. It has a higher price point, but a number of amazon.com reviews have commented on the product’s long shelf-life.

Pros:
+ Long-lasting concentrated formula
+ Contains high-quality ingredients and oils
+ Does not strip natural oil from hair
+ Simple, classy packaging and design in the signature Paul Mitchell style
+ Multi-use: can also be used as a body wash

Why We Liked It – It’s a bit pricier than some of the shampoos on this list, but those who can afford to splash out won’t be disappointed with this shampoo. Being able to use it as a body wash is a handy addition, especially for travelers.


5. Pure Nature Moroccan Argan Oil Shampoo and Conditioner

Pure Nature Moroccan Argan Oil Shampoo and Conditioner

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Our second Argan oil shampoo on this list, this one from the “Pure Nature” brand comes in a double pack with a shampoo conditioner and is aimed at those with fine/thin hair. It’s on the pricier side to some of the shampoos we’ve reviewed, but it contains organic ingredients that will rejuvenate your hair, especially if its dry, damaged, or frizzy.

The shampoo and conditioner also promise to repair hair damage from color treatments and sun damage. There are no sulfates in this shampoo and it’s almost 100% toxin-free. Amazon.com Users and reviews are highly complimentary about the shampoo and conditioner, especially those who like an organic, natural alternative for their hair.

Pros:
+ Natural, organic shampoo
+ Sulfate and toxin-free
+ Matching conditioner that supports shampoo
+ Gives body to fine/thin hair
+ Moisturizes deeply

Why We Liked It – This is a great shampoo for those who have thin/fine hair. It has an impressive, organic ingredients list and is best for those looking for a natural alternative.


6. Mapel Holistics Biotin Shampoo

Mapel Holistics Biotin Shampoo

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We love this product that’s aimed at men and women who are looking for shampoos for hair loss or need to thicken up fine hair. With an impressive ingredients list that includes provitamin B5 and keratin, this is one of the best shampoos for hair growth. It also includes a range of oils (coconut, jojoba, argan and evening primrose) for superior moisture.

It has the added bonus of being anti-dandruff, so perfect for those also suffering from a flaky scalp. It’s free of sulfates, parabens, and silicone so there are no nasties going into your hair, and it promises to unclog your hair follicles, promoting better growth.

Pros:
+ Boosts follicles to replace hair that’s fallen out or is thinning
+ Hair texture and volume are improved with regular use
+ Paraben, sulfate and silicone-free
+ High quality, organic ingredients
+ Anti-dandruff component for those with a flaky scalp

Why We Liked It – Finding a shampoo for losing hair can be a challenge, not to mention the stressful experience of hair loss itself. This shampoo provides one of the best solutions to address this issue and restore volume, thickness, and coverage.


7. Pantene, Shampoo and Sulfate Free Conditioner Kit

Pantene, Shampoo and Sulfate Free Conditioner Kit

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Pantene is one of the best-known shampoo and conditioner brands on the market, and their new rosewater shampoo conditioner combo doesn’t disappoint. This hydrating shampoo takes its signature “pro-v” blend of nutrients and combines with subtle rosewater, mint, and lily of the valley scent for gorgeous locks, regardless of your hair type.

Amazon.com users like the scent and report that it lasts for days! The shampoo and conditioner are free from all nasties including parabens, dyes, silicone, sulfates, and mineral oil. It promises to moisturize and soothe your hair, without stripping it of natural oils and users agree and like this feature. This shampoo is suitable for daily hair washing.

Pros:
+ Natural, rosewater scent that users like
+ Great value
+ Trusted Pantene brand
+ Free of parabens, dye, silicone, sulfates, and mineral oil
+ Provides a high degree of moisturization for hair

Why We Liked It – The scent of this shampoo and conditioner by trusted brand Pantene is one of its best selling points. It’s light and fragrant, without being overpowering.


8. PURA D’OR Original Gold Label Anti-Thinning Shampoo

PURA D'OR Original Gold Label Anti-Thinning Shampoo

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This Pura D’Or is our second shampoo for hair loss, that’s aimed at those who struggle with thinning hair. It’s also aimed at those who suffer from scalp issues. Suitable for men and women, this shampoo has been clinically tested to show significantly less hair loss over an 8-week period.

The shampoo is packed with 100%, natural, plant-based and herbal ingredients, including aloe vera, green tea, lemon peel, vitamin E, and zinc. Helpfully, Pura D’Or list clearly exactly what the benefits of each ingredient. is, so you can easily see the benefits. It lasts a long time and is suitable for all hair types.

Pros:
+ 100% plant-based ingredients
+ Sulfate and paraben-free
+ Clinically proven to reduce hair loss
+ Helpful for those with scalp and skin issues
+ A bottle goes a long way which users like

Why We Liked It – Although this shampoo is on the more expensive side, it’s perfect for those who don’t want to put a price on beautiful, thick hair. Clinical proof of success is great for consumer confidence in the shampoo.


9. ArtNaturals Organic Moroccan Argan Oil Shampoo and Conditioner Set

ArtNaturals Organic Moroccan Argan Oil Shampoo and Conditioner Set

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Our third Argan Oil shampoo on the list comes from Art Naturals, who pride themselves on their ethically sourced products that are certified vegan and cruelty-free. Suitable for all hair types, male and female, this shampoo and conditioner is particularly effective for those of us who suffer from hair that has been damaged from the sun, blow-drying, and straightening.

Packed full of nourishing, organic ingredients and essential oils that are internationally sourced, this shampoo will help to repair hair and scalp. The shampoo and conditioner have a moisturizing formula that gets rid of any gunk around the hair follicles, to make your hair feel like silk. If you’re not happy, Art Naturals promise a 100% money-back guarantee, so it’s win-win.

Pros:
+ High quality, organic ingredients
+ Certified vegan and cruelty-free
+ Free from parabens, sulfates, and phthalates
+ Moisturizing formula for damaged hair
+ 100% money-back guarantee

Why We Liked It – Art Naturals animal conscious ethos is front and center in their brand, making this shampoo and conditioner the number one choice for vegans and animal lovers who want to get beautiful hair, or those who like organic products.


10. Nexxus Keraphix Shampoo

Nexxus Keraphix Shampoo

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This shampoo from Nexxus is one of the best salon-quality products that anyone can use in the comfort of their own home. It’s been developed using an exclusive blend that Nexxus call “Proteinfusion” which includes extracts of keratin and black rice.

Black rice is a powerful source of Glutamic Acid, which is often lost when hair gets damaged, so it’s inclusion promises to get even the most severely damaged hair back on the road to recovery. The shampoo doesn’t contain any silicone and the shampoo has a light, coconut fragrance. Amazon.com users have reported noticeable improvements in their hair after one use and like this product.

Pros:
+ Nutrient-rich shampoo
+ Repairs damaged hair
+ Best value salon-quality shampoo
+ Pleasant fragrance
+ No silicone used

Why We Liked It – We loved the science behind this shampoo, which delivered excellent results on broken, brittle, and damaged hair. It’s a great value bottle for a salon-quality shampoo.


Shampoo Buyer’s Guide

Shampoos

We’ve scoured the shampoo market to find the best shampoo products available in 2020. But with so many great products available, how should you make a decision on which one to go for? This buyer’s guide will help you prioritize and make that all-important decision!

Ingredients

What goes into your shampoos and conditioners is important, and these days, many cosmetic and beauty brands are working to reduce the number of toxic ingredients that go into products. Where possible, pick products that are sulfate and paraben-free. Instead, look for added ingredients that promote repairs, such as argan oil or keratin. If you’ve got the budget, it’s always good to look for products with organic ingredients too.

Hair Type

Different shampoos and conditioners are suitable for different hair types, so make sure you’re picking a product that is suitable for your hair type. If you’ve got dry hair, you want to make sure that you’re picking a shampoo with moisturizing oils, whereas oily haired people may want to steer clear.

If you have a specific issue such as hair loss, thin hair, or dandruff, you should buy a product that is designed to address the problem. There is also a range of products available for different hair colors that include ingredients designed to bring out the tones in your hair.

Price

Woman in a Supermarket

Like most things, with shampoos, you often get what you pay for. The shampoos in our guide have a range of different prices to suit all budgets. Some of the more expensive brands are concentrated and so last longer, meaning that you won’t need to replace them as often. You can also pay more for the products used in salons, but if it means that you’re saving money on visiting a salon, it’s probably worth it!

What is purple shampoo?

Purple or violet shampoo has been specifically developed for those with blonde hair. There’s some cool science involved where a purple color pigment is dispensed into your hair. This purple color is effective at neutralizing yellow or “brassy” tones, making your hair color look more natural.

What are sulfates and parabens?

Sulfates are a big toxin that brands are working to remove; sulfates strip moisture from the hair and make it brittle and dry. Parabens cause hair damage and have been linked to breast cancer. Both ingredients have been traditionally used in hair and beauty products, but this is starting to change.

What are the benefits of using Argan Oil?

Argan Oil

Argan oil is packed full of antioxidants which help to promote new cell growth. It’s also full of a range of vitamins, including A, C, and E. These factors combined mean that it encourages thick, healthy hair growth. Argan Oil also coats the hair in a protective cover, so is good for creating a healthy-looking, silky shine. Argan oil is becoming increasingly popular in hair and beauty products due to its restorative quality.

How can I protect my hair from damage?

In reality, it’s impossible to keep your hair completely free from damage from the outside world. The weather alone can have a detrimental effect on your hair. Couple that with harsh treatments, blow-drying, straightening, and over brushing and you have a potent cocktail for damaged hair. The best way to protect your hair is to minimize the number of heated styling products you use each week. Keep your hair covered when you’re out in the sun, and make sure you don’t over-wash. Most importantly, find a shampoo and conditioner with ingredients that will help to protect your hair.

Conclusion

This guide has covered a broad range of the best shampoos available in 2020. For beautiful, soft tresses, with volume and body, it’s vital that you find the right shampoo for you. By picking high-quality, highly rated products, with well-considered ingredients, you’ll be well on your way.

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